Rogers Nhl Agreement
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CBC Sports employees, including general manager Jeffrey Orridge, maintained in a “very aggressive offer” that CBC was exclusive for every Saturday night game with Canadian teams. [11] The CBC was ultimately unable to reach an agreement[11] and its exclusive bargaining window expired at the end of August 2013. [12] which led to an offer from Bell Media for the NHL`s exclusive national rights; Bell owns CTV, the former holder of the English cable rights TSN and the former holder of the French rights RDS. [11] Bell tried to contact the CBC regarding the formation of a partnership, but they did not respond. In return, Rogers Communications prepared its own offer; On November 20, 2013, a group of seven Rogers executives, including then-CEO Nadir Mohamed, Keith Pelley, President of Rogers Media, and Rogers Broadcasting President Scott Moore, visited the NHL offices in New York to present a 90-minute presentation to the league and Commissioner Gary Bettman. Rogers would successfully reach an agreement to become the exclusive national rights holder for the National Hockey League in Canada. [12] The multimedia platform element of the agreement was particularly attractive to the NHL and Rogers, as it provides opportunities to use digital technology to broadcast games over the Internet, mobile devices and wireless and satellite radio to Canadian consumers. Rogers will also operate NHL Center Ice and NHL GameCenter live in Canada. The first television shows under the new contract were inaugurated on October 8, 2014 – the first night of the 2014/15 NHL season; the agreement first highlights better access to NHL content in Canada, with plans to use Rogers` various cable broadcasting and television channels, as well as CBC Television as part of a time brokerage agreement to broadcast more national NHL games than in previous contracts with CBC and TSN.
Rogers` national contract complements its existing regional NHL coverage and holds partial or exclusive regional rights to four Canadian franchises in the league. The 12-year contract, jointly announced by the NHL and Rogers at a press conference Tuesday morning, is worth $5.232 billion (Canadian).
