What is SEO?

New to SEO? In this article, I will explain to you what SEO is all about, how does SEO work and what are the benefits of SEO for your brands. The objectives of this article are:

  • To learn the basics of SEO,
  • to know the benefits of SEO as your Marketing Strategy,
  • and to know the reasons why does your brand need SEO experts,

SEO or Search Engine Optimization is the process of improving your website’s visibility on search engine result pages (SERPs) in an organic or natural way by incorporating search engine friendly elements into a website.  A search engine, such as Google, displays sites it believes are authoritative and relevant. It measures relevance by analyzing page content, and they measure authority based on the number of links to the site from other websites. SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.


Types of SEO

There are two major types of Search Engine Optimization, the white hat search engine optimization and the black hat. White hat refers to the usage of optimization strategies, techniques and tactics, like the one on https://indexsy.com/buy-backlinks-online/, that focus on a human audience opposed to search engines and completely follows search engine rules and policies while the black hat SEO refers to the usage of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Kinds of SEO

There are two kinds of SEO, the On-Page Optimization and the Off-Page Optimization. Both On-page and off-page optimizations refer to factors that have an effect on your web site or web page listing in natural search results. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. These factors are controlled by you or by coding on your page while on the other hand, off-page optimization includes things such as link popularity and page rank. These factors are off-site that they are not controlled by you or the coding on your page.

Why does my Website needs SEO?

Majority of the web traffic is driven by the major search engines such as Google, Bing, and Yahoo. Although, there are other types of traffic that can generate visits to your websites, like for example social media, email marketing, referrals, paid search, and direct traffic, search engines are the primary method of navigation for most Internal users. This is true whether your site provides services, products, information, content, or just about anything else.

So, if your website is providing something that I mentioned and search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. Learn more about seo for new website. Search engines are unique that they provide targeted traffic-people looking for what you offer. 

Next topic: How much does SEO cost?

Author: Vinz

Vinz is a part-time travel blogger, part-time digital marketing specialist, and full-time dreamer. He loves the photographic medium for expressing what he loves about life. He always finds himself lost during travel. But he loves unfamiliar territories and finding his way around. Aside from his taste for adventure, he loves two things while traveling - meeting new friends and food.

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