UFC, the world’s most successful mixed martial arts organization, and AirAsia Super App, Asia’s leading travel and financial platform, today announced a collaboration that will see AirAsia rejoin as an Official Partner of UFC with a focus on promoting the company’s all-new Super App. Creating their own headline, AirAsia will be the Presenting Partner.
AirAsia will have a branded presence inside the UFC’s iconic Octagon, as well as on broadcast during UFC 275: TEIXEIRA vs. Prochazka, thanks to its Official Super App Partner status. Additionally, in APAC, UFC and AirAsia will provide unique content for distribution via the AirAsia Super App, as well as activities such as special sweepstakes promotions in which fans can win a VIP Experience to a UFC pay-per-view event in Las Vegas.
The collaboration also entails an airasia Super App talent becoming a part of the program, as the brand continues to grow its presence among audiences in Asia.
“Airasia has been a fantastic partner over the years and we are thrilled to partner with them again in our return to Asia at our first pay-per-view event in market and support the growth of their new Super App.” said Nick Smith, UFC Vice President of Global Partnerships.
“We are proud to continue working with UFC, as we have been partners since 2017 and have worked on many projects together, including the UFC Training Scholarship program,” said Rudy Khaw, Group Chief Brand Officer, airasia Super App. “As UFC offers the first pay-per-view event in Southeast Asia, airasia Super App is happy to be part of the journey in engaging with viewers and building awareness around our services within the travel category, as well as ride hailing, food delivery, and more.”
At UFC Fight Night: Teixeira vs. Prochazka, which will be hosted in Singapore with support from the Singapore Tourism Board, Glover Teixeira attempts to defend his title against #2 Jiri Prochazka, and Valentina Shevchenko challenges #5 Taila Santos for the women’s flyweight championship.
The historic pay-per-view event will occur Sunday, June 12, at Singapore Indoor Stadium. The prelims will begin at 6am SGT on Sunday, with the main card following at 10am SGT. For viewers in the United States, the prelims will start at 7pm ET on Saturday, June 11 and the main card will start at 10pm ET on Saturday, June 11.
